Small Business Marketing to Up Your Profits in a Down Economy

In my last post, I introduced the concept of LEVERAGE and the impact it will have on your business when you understand and integrate the concept into EVERYTHING you do. I wrote about leveraging every contact and individual in your business and network for to maximize the benefit to them and the profits to you.

This post is about leveraging and systematizing communications. When you prepare any client or prospect communication, think beyond using it for that individual and instead create it as a template for a communication you will be using repeatedly. Whether it is a thank you note, collection letter, sales letter or proposal letter, you can use it again. Create it as a mail merge document so you can maximize efficiency.

Does your staff send out personal communications? They should be sending out the same materials so you have control of the message and content as well as to improve their efficiency. Think of it like this: Do you want an employee who is having a bad day or is planning on leaving you to be writing to your clients and prospects without your oversight?

Do you want a sales rep who should be in front of clients and prospects to be spending hours or days preparing communications and proposals? Remember that it is human nature to find activities to fill the time available and many feel as long as they are doing something, anything, they are working, irregardless if it is actually productive.

Do you have an online or offline newsletter, autoresponder, ezine, blog, Web site or participate in social marketing sites like facebook? If so, you have massive opportunities to leverage and create a system in which one communication can be used for each of the marketing tactics.

If you properly structure all of these communications, you will have the materials required to prepare special reports to use as an incentive to get clients to sign up for your newsletter. If you combine the special reports, you have the material for a book or information product!

The majority of the materials and posts you read that I write are either from a special report that I’ve already written or are being compiled for a future report and book.

Leveraging and systematizing your marketing and business are so important that I will devote a lot of posts and notes to them. After all, I need materials for my book, don’t I?