Small Business Marketing to Up Your Profits in a Down Economy with Marketing Systems

One of the single biggest marketing problems I see with small businesses is the lack of a marketing system. Every thing they do is tactical and is rarely planned, budgeted, tracked or measured.

A media rep comes into the business and says, “You need my product to get clients.” TV, radio, newspaper, Yellow Pages or an agency. The thing is that they all have compelling stories and loads of statistics on impressions, market awareness, branding and loads of other marketing terms. Which do you choose?

Most businesses are in a “trial” mode and will keep trying whatever is sold to them, hoping that one of them will be the magis bullet. Worse yet, they continue running an ad without knowing if it is generating the results they need. They think, “Hey, I’m getting my name out there.” When somebody needs me, they’ll give me a ring.

As the spider webs gather on the phone, the owner gets frustrated, the ad rep tells them they need to run a larger ad or run it longer. That’s a bunch of garbage. If you had an investment that was tanking and your broker told you to wait or invest more, you’d find a new broker.

Before you advertise, you need to think of how you are going to systematize your marketing. The advantage of the marketing system is that you can actually plan on results. Wouldn’t it be nice to know if you implement a certain element of your marketing system, you will most likely make a fairly predictable amount of profit?

Companies all over the world are doing it everyday. The owner knows what business is coming in and where it is coming from. Once I set up a system in a business and test my materials, the owner knows that if they send out a certain mailing to their clients, they will make a predictable return. If they run a particular ad with a particular offer, they know it will make them a predictable amount of money.

You can do the same in your business. In my previous posts, I talked about leverage. Now we are into the systems and the types of systems that you can build in your business. I make money and get referrals through the success of my clients, not due to the size or frequency of their media buys. Stick with me and I you will learn the basic elements of implementing my powerful and guaranteed Hidden Asset Marketing System in your business.