About
The Small Business Marketing Guide is the brainchild of me, Paul Flood. I’m president of Paul Flood Marketing, LLC in Fairfield, Ohio, which is in the greater Cincinnati area.
I’m a small business marketing expert and I work with all types of businesses to help them dramatically grow their sales without risking any more of their hard-earned profits on advertising. I do that by implementing the amazing Hidden Asset Marketing System. I uncover, leverage and exploit the incredible number of assets you already have in your business to give you exponential increases in sales and profits.
There are only three ways to grow your business:
- Increase the number of prospects
- Increase the conversion or closing rate so more prospects buy
- Increase the value of your client by:
- Increasing the average sale
- Increasing the frequency of purchases
They are the only ways to grow your business (You may say that you can buy a competitor but that is simply another tactic for getting more prospects.
Are you wasting precious resources
In the wrong place?
Think about these proven facts:
- The easiest person to sell to is an existing client
- The next easiest is a past client
- The third easiest is a prospect referred to you by another person or business
- The hardest person to sell to is a cold prospect!
A huge percentage of businesses and nearly all struggling businesses spend all of their resources on number 4 – The cold prospect. They turn to agency and media reps to spend a fortune on ads that don’t bring paying clients. They send sales reps out cold-calling or do massive mailings and hope for even a meager return.
The Hidden Asset Marketing was created nearly 20 years ago using tried, true and tested strategies to leverage and systematize existing assets. The results of the system speak for themselves. Increases exceeding 20% within a month or two are common. All types of businesses and professions, even non-profits and churches have used it to great success.
It can work in your business if you are willing to follow the steps and stick with the system. Incredible success can be right under your nose! It’s simply a matter of having me show you how. I hope you return often to read my blog posts and to use this site as a resource to build your business or even to achieve a rapid turn-around.
At any time, feel free to comment or drop me an email. Great success in your small business could be just around the corner.
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