Copywriting Shortcuts from Jay Abraham

This video gives a priceless copywriting tip from the legendary marketer Jay Abraham.  Many of us in the marketing, copywriting and adversiting business know there’s a goldmine of information in ads, sales letters and other media written by other copywriters.

We have massive swipe files (c0llections of ads) stored away to use when we work on a project. For me, my swipe file is often gives me the mental boost I need to get through writer’s block and crank out a great letter or ad.  In this video,jay shares a great strategy and a free resource for copy help.  You GOTTA see this one!  Enjoy…