Start with a Plan

Where to start?  With an ad in the Yellow Pages, a newspaper, a magazine or on a billboard?  Do you join a
networking group and get your name out there?  The media and ad reps and web firms will find you and all have the greatest stories about exposure, market penetration and all other wonderful phrases that will have you dreaming of clients beating down the door.

They all have compelling stories and each has great potential.  But before you start running ads, you need to
start with a marketing plan.  Don’t worry and start working up a sweat.

You’re not going to be preparing a plan to present to Donald Trump on the Apprentice.  You re laying out a plan for yourself (if you are going to use it for financing, you will need to be a bit more formal and detailed).

I’m going to approach this as if you are doing this for yourself and layout the basics in a series of blog posts.  The summary is available to subscribers to Paul Flood’s Marketing  Moments e-zine, which you can subscribe to by clicking here or by filling in the brief form in the upper right-hand corner.

I’ll break this down in a series of steps and exercises you can follow to create a marketing plan that is just
right for your business.