Obama and McCain Grilled By Media for Giving Away Free Money!

Free money???

Well, if you’re a marketer, the campaigns are giving away the next best thing… Free marketing lessons!

As crazy as it sounds, the next U.S. President, whether it’s Obama or McCain,is planning to give you free marketing  lessons. He is also going to have some of the highest paid and most talented direct response talents in the country show you how to appeal to your prospects strongest buying emotions.

He will also show you some very effective social media marketing strategies.

“Oh really Paul?”  “How’s that going to happen?”

No seriously. Read this post for the complete scoop. It’s really some pretty good stuff!

Well, it’s election time again in the U.S. You folks Europe, Australia, Japan, New Zealand, Canada and are also hearing a lot about it.

The candidates are bringing out the big guns so it’s a good time to talk the marketing of a President.

There’s a lot YOU can learn from this year’s election that
can show you the path to selling more of your products and services.

Isn’t it kind of strange that the most prestigious job in the U.S. comes down to one thing –

MARKETING

If you took marketing in college or read some books, they tell you about the four P’s – product, price, promotion and place (or distribution). The academics make it a bit more difficult to understand than necessary.

I need to make it a bit simpler.  You see, marketing is about selecting markets for your service, get the attention of a prospect, turn them into a client and then service the heck out of them so they buy from you and tell otheres to do so as well.

Bottom line:  Study a market and appeal to it so they buy from you.  That’s what marketing is about. I’ll be a lot of A lot of people who teach marketing don’t even get that.

If you’re in business, You are a marketer.  Who is in the market for your products or services?  Find out what’s important to them, tell them how your product is the solution is the answer and get them to buy, and do so frequently.

Let’s get back to the election.

The candidates are products being sold to diffferent markets.  What are the markets?

Hunters, gays, lesbians, Christians, Muslims, men, women, soldiers, artists, factory workers, office workers, millionaires, the elderly, the retired, the about to retire.

You will hear each candidtate talk directly to each of these groups and make a promise about how he is going to make their life better.

The promise is the headline: “I’ll take on big Oil.”  “I’ll end the Iraq war.”  “I’ll give all working people $1,000.”  “I’ll stop global warming!”  “I’ll support Israel!”  “I’ll open talks with Iran!”

Each of these sound bites is a carefully crafted headline written to appeal to a deep emotion.  Whether you like it or not, it works!  Think of how frustrating it is to watch a campaign commercial.  Sometimes you want to scream at the TV “YOU IDIOT!!!”  and other times you want to yell out the window “Finally somebody GETS IT!!!”

What they’re doing is appealing to powerful emotions.  Think of your reaction.  Whether you like or dislike the message, as a marketer you can learn from it.  You see, the candidates and campaigns are real good at hitting your emotions with a powerful PROMISE of a BIG BENEFIT.

The media picks it up and spends days analyzing and condemning the statement.   What’s that?  Free PUBLICITY to a target market.

Do you really think they are running around the country wearing holes in their shoes because they like PTA meetings, hot dogs and factories?

NO!  They do it to get free publicity.  If they come to your town, it’s in the headlines and is the lead story on the local news.  That’s called PR!  If they make some ridiculous promise or major goof, the comment is on the national media!

They also use all the possible media:  TV,radio, direct mail, telephones, the internet, billboards and newspaper.

They even offer joint ventures, strategic alliances and affilitiate programs.  “Elect me and I’ll send pork barrel projects out your way or I may even get you some cushy job!”

What’s the free marketing lesson?

Identify your market, target your group with the right product and message.  Make a bold promise and use free media to get it circulated.  Follow up and keep them happy.

Now that you can see how the people who are living and dying by the marketing message, can you see how you should be doing it as well?

This is Paul Flood and I approved this message.

P.S. In you want a crash course in marketing and promotions, take a look at this http://tinyurl.com/6plgf3.  I’m using it myself and am blown away by the program!