Cheap Marketing in a Down Economy

I’m constantly amazed at the number of business owners who tell me they don’t contact their clients because they don’t want to bother them or because, “Nobody wants to hear about _____ (fill in the blank product or service).

If they never wanted to hear anything about it, why did they buy it in the first place? Why do people assume nobody wants to hear from them? I think a lot of it is psychological and related to insecurities and fears they may have related to having to “sell themselves.”

Do you have the “Nobody wants to hear from me syndrome?” If so, you need to get over it. Unless you are a real pain in the neck and are bothersome, the issue is not in your client’s mind, it’s in yours.

Just think about it for a minute… Say you buy something or use a companies services and the owner or sales rep calls you and asks if you were satisfied with the purchase. Do you suddenly freak out and scream, “Why are you bothering me?”

Probably not. You tell them what you thought and thank them for calling.

Now imagine this scenario… This same business sends you a card every few months to thank you for your business and asks you to come back. Once again, do you freak out and scream, “THIS DUDE HAS A LOT OF NERVE FOR BOTHERING ME!!!”

Probably not. You look at the card and offer and either keep it or throw it away. One thing that’s likely is that you have a positive attitude about them.

Your clients are the same. If you do a good job and ask them to do business again, it’s likely they’ll be back. If you ignore them because you are afraid of bothering them, there’s a good chance you won’t have the chance to bother them again.

Something to think about!

The strangest secret by Earl Nightingale

Shortly after graduating from college in 1982, my brother-in-law gave me a cassette tape to listen to. It was by a man, I’d not heard of before. His name, Earl Nightingale. I quickly became a raving fan of the man and subscribed to his monthly cassette audio program, Insight.

He taught me about goal setting and introduced me to a concept that has since guided my life. Earl called it the strangest secret. Since then, I’ve heard the secret expressed in many ways but this is still my favorite. Enjoy the video